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SIFT’s investors on why they backed the company
An award-winning app aiming to reinvent the credit card experience, SIFT has amassed a group of notable investors. Existing investor Anton Gauffin, a serial entrepreneur and founder of Huuuge Games (a startup with over $57mm in funding), is doubling down on SIFT by making an additional investment in this current round. Anton notes, “I know the team well and they are on a mission. They understand the psychological barriers to refinancing and are tackling it head on by automating the optimal behavior for their users. I’m all in.”
Additional investors on why they invested in SIFT:
Scott Robinson, VP of Plug and Play, Fintech: “SIFT has approached this market in a way that offers a compelling value proposition for the consumer. Beyond the consumer, SIFT provides transparency that enables financial institutions to target hard to reach segments, like millennials.”
Sy Fahimi, SVP Symphony Retail AI and early Mint investor: “SIFT’s approach of utilizing data and AI to put your cards and debt management on autopilot will help consumers save money, time, and will lower the stress burden of millions of Americans struggling with credit card debt.”
Joe Montana, Managing Partner of Liquid 2 Ventures and NFL Hall of Famer: “The SIFT app has an opportunity to turn the credit card experience upside down. Although everyone pays attention to the rewards and cash back on a card, SIFT is building a new experience around this that can change the industry.”
SIFT’s round is successfully funded and closes this Friday, June 19th.