New | Gatsby Lowers Acquisition Costs & More

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Gatsby lowers user acquisition costs, receives fintech nomination & featured in InvestorPlace

Gatsby has continued to decrease its Cost per Funded Account (CPFA) month over month. The past month, the company consistently decreased CPFA week over week – CPFA the week of 8/18 went from $76 to $42 the week of 9/15, a 78% decrease in customer acquisition cost. The team believes this is driven both by the increase in customer demand for access to options trading as well as the team’s continued focus on its user acquisition strategy.

Additionally, Gatsby was nominated for โ€œBest Brokerage for Options Tradingโ€ at the 2020 annual Benzinga Fintech awards in November. The company was also featured in InvestorPlace, which noted “Here, the app does away with the convoluted lingo and gets down to the brass tacks in a clear, concise manner, using language that millennials and Generation Z can appreciate.”

Gatsby is on a mission to create a new, simpler, commission-free way for younger investors to trade options. The company’s existing investors include Barclays, Techstars, Rosecliff Ventures, SWS Ventures, Irish Angels, and Plug & Play Ventures.

By confirming a reservation, you have the opportunity to purchase shares ahead of the company’s public launch after it receives SEC qualification.

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