UpChoose launches on Republic

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Reimagining consumption, starting at birth

Consumer tech platform offering frictionless services for key life moments

The Highlights
• First product is a sustainable, smart baby clothing service
• 300% growth year-to-date, 10X growth in MRR over 5 quarters
• 750+ customers in 180+ cities across 40 states in the U.S.
• 17k+ sign-ups
• Selected for the Levi Strauss & Co. Collaboratory
• Addressing a $32 billion market in the U.S. alone
The U.S. represents 4% of the world’s population, yet produces 12% of global waste. Living sustainably can be extra challenging for new parents, who have to constantly make purchasing decisions as their babies grow.

UpChoose has created high-quality organic clothing sold at a fraction of retail prices which parents can swap as their babies size up. Their frictionless consumer experience is designed to help new parents simplify their life and make more efficient purchases.

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