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Winc’s secret to best selling wines
Winc launched in 2011 as one of the first digital wine subscription services. Traditional wineries often don’t have access to customer feedback at scale as most of their feedback is from in-person tasting room experiences. Winc has taken over 3.3mm reviews to successfully launch hundreds of brands, like Summer Water and Folly of the Beast. In fact, Fast Company named Winc one of the 50 Most Innovative Companies for “using subscriber feedback to make wines millennials go crazy for.”
Here’s how it works:
- First, Co-Founder, President & COO Brian Smith (a former sommelier) and the wine team source grapes from the growers and vineyards across the globe. They’ve produced over 630 wines from grape to glass.
- Next, the team creates the wine, which is then launched initially through a Winc membership.
- Lastly, after being validated online, select brands with proof-of-concept are scaled in the broader retail market nationwide. This encompasses 48 states and 3,100+ accounts, including premium restaurants and retailers like Whole Foods, The Hollywood Bowl, and Vons.
Winc owns and leverages first-party data from its DTC channel to inform its decisions in the vineyards, creating wines that resonate with tomorrow’s consumer and can subsequently scale via its wholesale channel.
Please note the last day to invest is Friday, March 27th. This will be the last chance to invest in the company. As a private company, please note there is no guarantee Winc will raise capital through the public in the future.